Leading through Effective External Relations

SUMMARY
An effective external relations affects a company’s ability to achieve all other measures of success. In order to build such an external relations, we’ve got to have our strategies.
After being able to develop an external relations strategy, we should always try to maitain a positive corporate image.
Another thing that is very important to the exteranl relations of the organization is working with the news media. The last important part relevant with the external relations is how to handle the crisis communication